• Arrell Research Chair in the Business of Food and Assistant Professor, Gordon S. Lang School of Business and Economics, University of Guelph

I am the Arrell Chair in the Business of Food and an Assistant Professor at the University of Guelph. I also holds an Adjunct Assistant Professor position at the University of Waterloo. I hold a PhD and MES in Sustainability Management and an MBA in Marketing. I also have over six years of managerial experience in the food service industry. My research focuses on promoting sustainable food systems, with a particular emphasis on sustainable eating behaviors and food businesses. I conduct both qualitative and quantitative research at the intersection of sustainability, marketing, and public health and is particularly interested in studying the promotion of sustainability through interventions and sustainable marketing.
I have published peer-reviewed articles in high quality journals as well as presentations at academic conference.

Experience

  • –present
    Assistant Professor, University of Guelph

Education

  • 2023 
    University of Waterloo, PhD in Sustainability Management
  • 2018 
    University of Waterloo, MES in Sustainability Management
  • 2016 
    University of Tehran, MBA - Marketing
  • 2013 
    University of Tehran, BSc in Civil Engineering

Professional Memberships

  • Arrell Research Chair in the Business of Food

Contact Sadaf for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision