Kekuatan finansial dan teknis Arsenal sudah setara tim raksasa lain. Faktor non-teknislah yang jadi penentu.
- Associate professor of marketing, Macquarie University
Klub sepak bola Italia AC Milan berhasil mengamankan Scudetto setelah lebih dari satu dekade. Manajemen keuangannya yang “hemat” adalah contoh bagaimana uang tidak selalu menjamin sebuah trofi.
After 11 years of waiting, AC Milan finally lifted the Italian league Serie A trophy on 22 May. It’s the 19th title for the club since its founding more than a century ago. In recent years, Milan has become…
Consumers are still unsure whether fully autonomous vehicles are safe and worth buying. Brands play an important role in influencing their decision.
While some other churches are losing attendees, Pentecostal membership is growing. Good branding may be the key to their success.
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