Riza Casidy

Riza Casidy is a Professor of Marketing at Macquarie University. Riza has had extensive experience as a marketing academic and consultant in Australia and overseas. His teaching philosophy is grounded on the authentic teaching approach which incorporates industry-relevant cases, activities, and assessments in the curriculum. He has received one Vice Chancellor award and two Faculty awards for his contribution to teaching and service in recognition of his ongoing works in linking academia and industry.

Riza's main research interests are in the area of consumer behaviour in the B2C and B2B settings. He has published over 47 papers on these topics in leadings journals including Journal of Marketing Research, Journal of Service Research, Journal of Retailing, Industrial Marketing Management, and European Journal of Marketing, amongst others. He is an associate editor of Journal of Strategic Marketing, and serves as member of the editorial board for Journal of Service Research and Industrial Marketing Management.