Many people who took part in a series of studies overestimated the negative consequences of sending a late gift.
- Professor of Marketing, The Ohio State University
New research found that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.
People who see themselves as conscientious consumers often buy items made by companies that violate their values because it’s hard to keep that information in mind.
Most Americans cling to things with sentimental value that we no longer need. Taking pictures of these possessions may make it easier to give them away.
Consumers tend to think that healthy foods have to cost more than their less nutritional counterparts. New psychological research looks at how pervasive this is.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
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- Location: Columbus, Ohio, U.S.
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