My research found that people experience a weaker sense of ownership over their digital possessions and perceive them as less meaningful than physical ones.
- Reader in Marketing, Cardiff University
Our study found that parasocial relationships can turn sour, with love and adoration replaced by feelings of hostility and even hatred.
This strategy has been around since the birth of influencer marketing.
Our research shows what valuable followers fume about.
When you buy a film, eBook or song, you might assume that you own it outright, but that’s not always the case, meaning companies may have a right to take it back from you.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
While every other social media platform seeks to tie users in through content-rich profiles, the transient nature of Snaps means the company needs to find a new hook.
Contact Rebecca for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Cardiff, UK
- Website
- X (formerly Twitter): @RebeccaDMardon
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