Chris Lilley in Lunatics. Netflix features a growing number of locally made, original shows such as this one, but its overall level of Australian content is just 1.7%. Amelia Entertainment

Crunching the numbers on streaming services’ local content: static growth, but more original productions

New research finds the number of original, locally made programs is growing on major Australian streaming services. However, overall levels of local content are modest - and likely to stay that way.
Charlotte Best in the Australian Netflix original drama Tidelands (2018). Research last year found that only around 1% of the Netflix Australia catalogue was Australian content. Hoodlum Entertainment

Netflix is opening its first Australian HQ. What does this mean for the local screen industry?

Netflix may be inching closer to becoming a “local” media company, with an increased presence in our small but profitable national market. Will this lead to more locally-made content?
While local content makes up a small proportion of the Australian Netflix catalogue, Netflix has also heavily promoted Australian shows overseas, such as Hannah Gadsby’s standup show Nanette. IMDB

Local film and TV content makes up just 1.6% of Netflix’s Australian catalogue

While the figures may seem alarming, we should remember that, unlike free-to-air TV, subscription video-on-demand services are not regulated for local content.
Australians have circumvented geo-blocking restrictions to subscribe to Netflix. Denys Prykhodov/Shutterstock.com

Unlocking the geoblock: Australians embrace VPNs

In recent months there have been many reports of Australians covertly signing up for the US streaming service Netflix, using fake postcodes and software workarounds to fool its geo-blocking system. One…

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