Confusion could be a big threat to accepting autonomous vehicles.
- Professor of Marketing, University of Southampton
El lujo se vuelve más accesible gracias a la globalización y el comercio electrónico, pero afronta el reto de mantener su exclusividad sin perder valor simbólico.
Should luxury brands display their logo on everything?
Companies should focus on fair pay and workers’ rights, our survey suggests.
Most of Facebook’s revenue comes from the millions of small businesses that advertise on the platform.
Going private would help Tesla reestablish its luxury status.
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
More than 95% of industrial diamonds are synthetic so why aren’t more people using them in engagement rings?
When it comes to advertising luxury brands, marketers tend to see the world as one homogenous lump. It’s time they wised up.
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