What does creativity mean when machines can generate entire advertising campaigns?
- Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
We are living in a world where our unease, vigilance, and even our guilt is being used for corporate profit.
Brands don’t always deliver what they promise. Regulation needs to focus on preventing harm rather than managing fallout.
In an increasingly fragmented society, even a bumper sticker can be a subtle form of moral positioning.
Despite our best intentions, most of us rarely read the fine print and simply agree to terms and conditions while ignoring the consequences.
A fear of missing out and a need to belong are strong motivators when it comes to scooping up goods at bargain prices.
In psychology, we know people don’t always think through their decision-making in a rational and linear way when placed under situations of stress.
Tidak sekadar mengakali pembeli, para ahli pemasaran juga memahami dan memanfaatkan kekurangan bawaan manusia.
Rather than simply trying to trick people, the masters of marketing know it’s much easier to understand and work with innate human flaws.
While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
The expensive things we buy say a lot about our identity, the way we think, and how we feel.
Customers who make purchases under pressure don’t use the usual 10-day cooling-off period given under law, new research finds.
Consumers don’t understand the contracts they are signing when they buy smartphones, new research shows.
Don’t feel bad if you can’t resist buying up at Christmas.
How could a cashless economy make you gain weight? It’s all about the pain in your brain.
A majority of Australians agree we have a problem with alcohol. But almost all say that it’s not a problem of theirs – it’s a problem that exists somewhere outside of their world.
Who is the “typical” or “average” consumer? Is there such a thing? What do they look like? How do they make decisions? Am I an average (or perhaps a below average) consumer? It’s something that comes up…
Plain packaging has not driven smokers to buy cheap imports or illicit tobacco, or to favour discount retailers over corner stores, a study published today in the journal BMJ Open has found. This puts…
What do H&M, Uniqlo, Krispy Kreme, New Year’s Eve, and the AFL Grand Final have in common? Scarcity. Well, at least for a short time. And a little bit of hype, plus some tribal instincts and social…
Are you one of the thousands of people around the world who recently created a “look back” Facebook movie? Did it make you cry? Or maybe laugh at your wacky life? The videos are a new feature available…
Plain packaging on tobacco products is associated with lower smoking appeal, greater support for the policy and a higher urgency to quit among adult smokers, a new study has found. The study, conducted…
Despite the recent controversy arising from the ACC report into organised crime and drugs in sport, it is unlikely that substantial numbers of fans will stop supporting their sport. In fact, we are surprisingly…
It seems that ASIC’s Christmas present to investors is to get them to undertake an exam to see if they really know what is in the product disclosure statements that they agree to. Well, not exactly, but…
The Australian launch of a joint venture campaign between soft drink behemoth Coca Cola with Swedish music streaming service Spotify and Universal Music, represents the new world of advertising. The “Share…
Celebrities can successfully help promote public health say experts, despite questions about the long-term benefit that might be delivered from hiring a publicity magnet to promote a cause. In two articles…
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