The furore following the announcement that Jenny Craig CEO Amy Smith would address a gathering of hundreds of girls’ school teachers has once again brought the uncomfortable issue of corporate presence…
- Director, Master of Business Administration Program (MBA); Co-Director, Better Consumption Lab, Deakin University
In a 2008 paper on neuroeconomics, Carnegie Mellon University economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime even self-destructive, economists tend…
Global food giant Heinz has made a bit of a fuss about the growth of private-label or in-house brands in our major supermarkets. William Johnson, executive chairman, CEO and president of the $US16.4 billion…
The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax. In his letter to members, Minerals…
Consumer confidence has fallen by 8.3% to its lowest level in two years, according to the Westpac-Melbourne Institute Consumer Sentiment Index. The drop has been connected to speculation about the impact…
The executive director of the venerable New York Times has come out fighting against Facebook and other social media. Bill Keller has joined the conga line of commentators decrying the end of friendships…
Politics is a tricky business. Being in government is even trickier. But it should be pretty simple. It’s like any other business, isn’t it? It’s all just marketing. You find out what they want, you tell…
There is a sublime moment in the first series of The Thick of It, the brilliant British comedy TV series that satirised the inner workings of modern government, where the Minister for Social Affairs and…
When it comes to branding and advertising, much of what we are exposed to creates only marginal difference. But even small differences can tip the balance toward a particular choice, and plain packaging…
Coles and Woolworths are fighting a price war on milk, beer and now chicken. Why? With the emergence of Aldi and more recently Costco, we’re seeing the two big supermarkets worried about losing some of…
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