Patria Laksamana

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  • Assoc. Professor of Marketing, Director of Research and Community Service, Perbanas Institute

Patria Laksamana is an Associate Professor of Marketing with over 25 years of experience spanning marketing and corporate communications. He currently serves as Director of Research and Community Service at Perbanas Institute. Bridging academia and industry, he has worked extensively across sectors including banking, finance, insurance, telecommunications, multimedia, automotive, FMCG, and agribusiness. His scholarly impact has been internationally recognized. One of his articles in the Journal of Marketing Intelligence & Planning was named among the “Top 25 Australian Authors for 2013” by Emerald Publishing. In 2025, he further received an honorable mention in the “Editors' Choice Authors for Business & Economy” category at the TCID Author Awards organized by The Conversation Indonesia.

Experience

  • 2024–present
    Director of Research and Community Service, Perbanas Institute
  • 2001–present
    Associate Professor of Marketing, Perbanas Institute
  • 2014–2016
    Vice Rector for Academic Affairs, Perbanas Institute
  • 2009–2012
    Research Associate, Curtin University

Education

  •  
    Curtin University (Australia), Ph.D in Marketing
  •  
    Johnson & Wales University (USA), MBA
  •  
    Universitas Trisakti (Indonesia), SE

Publications

  • 2024
    Artificial intelligence-driven brand strategy: Impact on awareness, image, equity, and loyalty, Journal of Infrastructure, Policy and Development 8 (15), 1-26
  • 2024
    Beyond Trends: Fast Fashion Strategy for the Circular Economy, Beyond Value: Strategies for a Sustainable Future
  • 2024
    Marketing 5.0: Between New Frontier and New Normal, Bertahan dalam Normal yang Baru: Percepatan Era 4.0 untuk Menyongsong Era 5.0
  • 2024
    Sustainable Marketing: The Key to Modern Marketing , Beyond Profit: The Power of Sustainable Strategy
  • 2023
    Determining factors of continuance intention in mobile payment: fintech industry perspective, Asia Pacific Journal of Marketing and Logistics 35 (7), 1699-1718

Grants and Contracts

  • 2024
    Peran Artificial Intellingence pada Kepuasan Pelanggan di Lintas Generasi pada Industri Perbankan
    Role:
    Ketua
    Funding Source:
    Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi

Honours

"Top 25 Australian Authors 2013" - Emerald Publishing, "Editors' Choice Authors for Business & Economy" - TCID Author Awards 2025

Contact Patria for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision