Molly Babel

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There are several strands of evidence that indicate accentism is not in the best interest of the call centre agents or Canadian consumers. (Unsplash)

Accentism for profit? What Telus is getting wrong about accents

Molly Babel, University of British Columbia and Amanda Cardoso, University of British Columbia

An AI accent manipulation tool may be “cool” technology, but it is arguably also a form of discrimination against workers whose voices are being altered.

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