Michael Walschots

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A sign encouraging shoppers to buy Canadian products at a liquor store in Vancouver on Feb. 2, 2025. Shoppers have been caught up in the buy Canadian fervour since U.S. President Donald Trump began threatening to apply tariffs on imports from Canada. THE CANADIAN PRESS/Ethan Cairns

‘Buying Canadian’ is an opportunity to reflect on the ethics of consumerism

Michael Walschots, Johannes Gutenberg University of Mainz

Most of us as consumers decide what to buy based on the price and quality of goods. But our values play a role in our decision-making: what we buy and where we buy it is influenced by our beliefs.

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