A series of studies shows people taking care of loved ones equate effort with love, making them feel guilty for using a product that reduces that effort.
- Assistant Professor of Marketing, Northeastern University
Defaults are powerful tools that policymakers and marketers can use to nudge us to make certain choices, whether in our interest or in theirs. How do we ensure they’re used responsibly?
Still don’t know what to get your loved one? Here are four gift-giving taboos meant to be broken.
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