Marta Nieto-Garcia

I am a Distinguished Researcher (R3) at the Faculty of Economics and Business, University of Salamanca. My academic interests relate to Marketing and Hospitality Management. I received my PhD in Business Economics (with a concentration in Marketing) from the Universidad de Salamanca, Spain. I also hold a MRes and a BSc in Business Economics.

My research topics include consumer decision making, pricing and social marketing. I am currently involved in projects that investigate how marketing actions can promote sustainable outcomes for consumers, businesses and society. My work has been published in leading journals including Journal of Business Research, Psychology & Marketing, Annals of Tourism Research, Journal of Travel Reseach and International Journal of Hospitality Management.