Marcelo Vinhal Nepomuceno

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Marcelo Vinhal Nepomuceno is a professor in the Department of Marketing at HEC Montréal. He is also the Canada Research Chair in Consumer Decision-Making. His areas of expertise include anti-consumption lifestyles, consumer resistance, hormones and consumer behaviour, materialism, cross-cultural marketing, and social media and consumer behaviour.

Experience

  • –present
    Professor of Marketing, HEC Montréal

Education

  • 2012 
    Concordia University, Marketing

Contact Marcelo for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision