Luis Matosas López

Luis Matosas-López is an associate professor at Rey Juan Carlos University in Madrid. He holds a Ph.D. in Economics (with an Extraordinary Ph.D. Award), a Master's in Marketing, and two Bachelor's degrees, one in Marketing and one in Business Administration, all from Rey Juan Carlos University. He has also completed advanced studies at Francisco de Vitoria University in Spain and IMC University of Applied Sciences in Austria.

Luis Matosas-López has more than 15 years of official teaching experience. The quality of his teaching has been acknowledged with four positive evaluations of the DOCENTIA program (periods 2014-16, 2017-19, 2020-22, and 2023-25, respectively). Acknowledgment made by the Foundation for Knowledge Madri+d. In the teaching ground, it is also worth mentioning the development of several innovation projects, framed within initiatives of the European Higher Education Area (EHEA), which were conducted with public funding.

In terms of research, Luis Matosas-López has an interdisciplinary-multidisciplinary profile. He works in two clearly differentiated lines of research. The first is the Study of the Impact of Technology on Consumer Behavior and Business Management. The second focuses on the Analysis of Technology Use in Education. On these two topics, Luis Matosas-López has authored more than 35 relevant publications and participated in more than 30 international congresses.

His research in both lines has been published in journals indexed in the first and second quartiles of the Journal Citation Reports (JCR) and the SCImago Journal Rank (SJR) on Web of Science and Scopus. In this sense, representative articles are those published in Electronic Commerce Research (JCR-Q2 / SJR-Q1), the Journal of Marketing Analytics (JCR-Q2 / SJR-Q1), and the Journal of Theoretical and Applied Electronic Commerce Research (JCR-Q2 / SJR-Q1) -in the field of Business- or the journals Digital Educational Review (JCR-Q2 / SJR-Q2), Interactive Learning Environments (JCR-Q1 / SJR-Q1), and Journal of New Approaches in Educational Research (JCR-Q1 / SJR-Q2) -in the field of Education-

In 2021, the quality of his research was acknowledged with the recognition of a six-year period (2015-2020) of excellence in research (SEXENIO). This recognition resulted from an evaluation by the National Commission for the Evaluation of Research Activity (CNEAI) of the National Agency for Quality Assessment and Accreditation of Spain (ANECA).

His teaching materials and research have been published in the form of books, book chapters, case studies, and research papers in international publishers. This is the case of publications for Emerald, McGraw-Hill, Sage Publishing, IGI Global, Tirant Lo Blanch, Elsevier, Springer, or Taylor & Francis, among others.

Luis Matosas-López has carried out several research stays. These include stays at the University of Minho (Portugal), the University of León (Spain) and the Pontifical Bolivarian University (Colombia). In addition, he has collaborated as a member of scientific committees in international congresses and as a member of editorial boards of journals indexed in JCR and SJR. He has also participated in several contracts and research projects obtained in competitive calls.

Luis Matosas-López has also worked as a marketing consultant specialized in the implementation of Customer Relationship Management (CRM) systems, working at companies such as Orange (France Telecom) and Vodafone Spain.

Currently, besides being a member of the high-performance research group CIBERIMAGINARIO at Rey Juan Carlos University, he is an external collaborator in the EDI research group at Autonomous University of Madrid.