Luis F. Martinez

Luis F. Martinez is Associate Professor of Marketing and Behavioral Science (with Habilitation | “Agregação” in Management) at Nova School of Business and Economics (Nova SBE), Universidade Nova de Lisboa (Portugal), where he served as Academic Co-Director of the Master’s in Management (2019-2023). He earned his Ph.D. in Social and Behavioral Sciences from Tilburg University. He also holds a Licentiate (pre-Bologna) degree in Economics from Nova SBE and a Master’s degree in Organizational Behavior from ISPA Instituto Universitário. He held Visiting Scholar positions at MIT Sloan, VSE Prague, and EM Strasbourg. Prior to joining Nova SBE, he was Assistant Professor at the Business School of Iscte – Instituto Universitário de Lisboa. His research interests include organizational and consumer behavior, decision-making, digital marketing and e-commerce, emotion, presenteeism and health at work.