Kumar Rakesh Ranjan

Kumar Rakesh Ranjan is Professor of Marketing at EDHEC Business School, France. His work bridges industry practice and academic research, drawing on early experience in sales and marketing in India’s FMCG and agribusiness sectors and a PhD from IIM Bangalore. He has taught at leading institutions in India, Australia and France, working with undergraduate, master’s, MBA, doctoral and executive learners. His teaching is known for its experiential, participant-centred approach, connecting rigorous marketing theory with real-world business challenges. His research spans marketing strategy, value co-creation, service interactions, digital technologies, sales performance and emerging markets. His scholarship appears widely in leading marketing journals, offering insight into how firms, customers and frontline teams create value in increasingly digital, service-driven and global markets.