Our study found that parasocial relationships can turn sour, with love and adoration replaced by feelings of hostility and even hatred.
- Professor of Marketing, Cardiff University
This strategy has been around since the birth of influencer marketing.
Our research shows what valuable followers fume about.
Contact Kate for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Cardiff, UK
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