Edition

Karolos A Papadas

1

0

Associate Professor of Marketing, University of York

Relations with parent company Unilever have become increasingly frosty. enchanted_fairy/Shutterstock

April 10, 2024

Ben & Jerry’s and why it’s hard for activist brands to stay true to themselves after corporate buyouts

Bob Doherty, University of York; Karolos A Papadas, University of York; Nadine Waehning, University of York, and Victoria Wells, University of York

The Vermont ice cream business is one of various brands that have chafed under multinational ownership.

Contact Karolos for

General
Media request
Speaking request
Consulting / Advising
Research collaboration
Research supervision