Julien Schmitt – The Conversation

Playing games at home as a family is a common source of comfort. National cancer institute / Unsplash

February 12, 2026

Why brands can become emotional lifelines in times of crisis

Laetitia Mimoun, ESCP Business School and Julien Schmitt, ESCP Business School

When times are tough, household brands and consumer rituals provide a source of comfort, reaffirming family identity and a sense of togetherness.

En matière de consommation de séries, les pratiques des jeunes adultes évoluent. Pexels

April 2, 2019

A l’heure de Netflix, les jeunes adultes conquis mais frustrés

Stephanie Feiereisen, Montpellier Business School; Dina Rasolofoarison, Université Paris Dauphine – PSL; Julien Schmitt, ESCP Business School, and Kristine De Valck, HEC Paris Business School

Comment les jeunes adultes ressentent-ils le passage à la télévision numérique et comment ce ressenti affecte-t-il leurs pratiques de consommation des séries télévisées ?

Contact Julien for