Gastronomy is no longer just about what is served on a dish — local cuisine and marketing merge to tell a story to the world.
- Full Marketing Professor, Department of Economic and Administrative Sciences, Université du Québec à Chicoutimi (UQAC)
The COVID-19 pandemic has seen a rise in digital localism — consumers using online local sites to buy and supply goods. Do platforms born during COVID-19 have a chance of survival?
La pandémie a fait émerger des plates-formes comme Le Panier Bleu ou Ma Zone Québec, qui combinent le commerce en ligne et l’achat local. Ces initiatives ont-elles un avenir à long terme ?
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