Jeremy West

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While the higher gas mileage may lead people to drive a green car more often, its other attributes may be less appealing. Green car via www.shutterstock.com

Do greener cars lead consumers to hit the road more often?

Jeremy West, Massachusetts Institute of Technology (MIT); Jonathan Meer, Texas A&M University; Mark Hoekstra, Texas A&M University, and Steven L Puller, Texas A&M University

Some worry that efforts to reduce energy consumption by increasing fuel efficiency cause a so-called rebound effect that eats into the expected savings. We tested the theory.

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