Across a series of studies, researchers dug into what really triggered FOMO – and what worked to fend it off.
- Assistant Professor of Marketing, Cornell University
Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
Social psychology researchers found that people commonly exaggerate the presence of certain groups – including ethnic and sexual minorities – because they perceive them as ideologically threatening.
Have you ever bought an item and then just not gotten around to using it because the time never felt right? New studies suggest an explanation for what researchers call nonconsumption.
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