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Marketing trials aren’t conducted for scientific knowledge or the benefit of patients. Ekin Kizilkaya/iStock via Getty Images Plus

Clinical trials that are actually marketing ploys targeting doctors – how seeding trials put profit over patients

Sukhun Kang, University of California, Santa Barbara; Ivan Lin, University of California, Santa Barbara, and Sungyong Chang, Cornell University

Some industry-funded clinical trials show signs of being designed to market drugs rather than to test them for their safety and effectiveness. Detecting these studies remains difficult.

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