Peluncuran Business Agent oleh Meta menandai potensi perubahan besar bagi cara perusahaan berinteraksi dengan pelanggan. Namun, apa dampaknya buat kita dan pelaku usaha?
- Professional Teaching Fellow, Management and International Business, University of Auckland, Waipapa Taumata Rau
Meta’s just-launched Business Agent could mark a major shift in how companies of all sizes deal with customers. But what are the trade-offs?
When new technology can produce the texts companies or departments use to explain themselves, core values can shift incrementally without anyone really noticing.
To survive the current economic climate, small and medium-sized businesses need to move digital technology from the margins to the core of what they do.
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