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Erick M. Mas

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Assistant Professor of Marketing, Muma College of Business, University of South Florida

AI systems are increasingly being used to search for information and make decisions, creating new questions about how commercial incentives may shape the answers users receive. (Unsplash)

September 16, 2026

Advertising is coming to AI chatbots — and it could influence the answers you get

Carlos Diaz Ruiz, Hanken School of Economics; Broderick Turner, Virginia Tech; Erick M. Mas, University of South Florida, and Zeynep Arsel, Concordia University

AI companies are turning to advertising to fund expensive systems. But commercial incentives could influence how answers are generated.

Americans spend a lot of money on gift wrapping supplies. ronstik/Shutterstock.com

December 16, 2019

The science of gift wrapping explains why sloppy is better

Erick M. Mas, Vanderbilt University

A new study looks at the impact a gift’s wrapping has on how the recipient likes what you give them.

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Joined December 13, 2019