Broderick Turner

Dr. Broderick Turner (Ph.D. – Northwestern University) runs the Technology, Race, and Prejudice (T.R.A.P.) Lab (jointhetrap.com) and he is also a Business in Global Society Fellow at Harvard Business School. His main research area focuses on the intersection of marketing, technology, racism, and emotion. His academic research has been published twice in the Proceedings of the National Academy of Sciences and the Journal of Marketing. He and his fellow Trappers are pushing the boundaries on understanding how race and racism underlie many consumer and managerial decisions.