Edward White

My current research focuses on cognitive decision-making and AI-generated content. It goes beyond the issue of misinformation to explore how audiences psychologically process artificial media in entertainment. I examine concepts related to automation anxiety and the perception of authenticity in storytelling.

From a psychological perspective, my work investigates the vulnerabilities that make individuals susceptible to misinformation. I particularly look at how personality traits, analytical thinking patterns, and cognitive processing styles affect our ability to distinguish between authentic and fabricated content.

At Kingston University, I have developed AI-powered tools for detecting disinformation while also studying the physiological responses to deepfake content and AI-generated media. This interdisciplinary approach—combining forensic psychology, media literacy, and machine learning—reflects my belief that understanding human cognition is essential for creating effective technological solutions to combat misinformation.

My experience ranges from crisis management in healthcare settings to community-led digital literacy initiatives, always aiming to apply psychological insights to real-world challenges in our increasingly complex information environment.