The technology can deceive so easily that public confidence in generative AI is only possible with full disclosure.
- Associate Professor in Filmmaking, University of Reading
The technology holds huge potential for use in visual effects, but there are also risks for the industry.
AI might not yet be able to create leading performances from an actor’s likeness but the jobs of those in the background are far less safe.
Deepfakes have found their perfect vehicle in comedy – which allows them to be enjoyed without fear of deception.
Despite their dangers, highly realistic deepfake images and videos are finding positive uses in the creative arts.
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