Fast food philanthropy helps food marketers build a halo around their brand. Image sourced from Shutterstock.com

How fast food is reinventing itself as healthy and caring

Corporate philanthropy is not simply altruism by another name - it’s being used by fast food giants to boost the bottom line.
Childhood has become the critical period when socioeconomic inequalities in overweight emerge and strengthen, the study found. MaST Charter

Disadvantaged kids more likely to be overweight by age four

Children from low socioeconomic backgrounds are already more likely to be overweight by age four than median income families, but the differences become much more marked as childhood progresses, a new…
Coca-Cola’s business strategy is to build brand loyality and trust. Flickr/orangeacid

Coca‑Cola part of the solution to obesity? Yeah right!

Coca-Cola made headlines this week with a new television advertising campaign. It begins with a voice-over: “We’d like people to come together on something that concerns all of us – obesity”. The ad then…
Rather than criticising parents of fat children, it’s more productive to confront the wider issues of neglect and social inequality. Flickr/Jake Folsom

Childhood obesity: are parents really to blame?

Should a child’s obese body be used as evidence to support their removal from their parents’ care? According to a recent report in The Age newspaper, the Children’s Court of Victoria thinks so. Victoria’s…

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