Colin Smith

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Introspection won’t necessarily reveal what’s going on in there. Photo by Septian simon on Unsplash

Measuring the implicit biases we may not even be aware we have

Kate Ratliff, University of Florida and Colin Smith, University of Florida

Prejudice and stereotypes are part of why social inequality persists. Social scientists use tests to measure the implicit biases people harbor and see how much they relate to actions.

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