Clyde Eiríkur Hull

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When sustainable practices are pitched to business startups as good for the bottom line and core to the founder’s mission, they’re more likely to succeed. Alisa Bright on Unsplash

There’s a business case for companies to embrace sustainability – if it’s pitched the right way

Israa Ameen Thiab, Rochester Institute of Technology and Clyde Eiríkur Hull, Rochester Institute of Technology

Many sustainability programs may be aiming at the wrong target because most entrepreneurs won’t become environmental activists.
Plastic waste that started as packaging clogs tropical landfills. apomares/Getty Images

The first step in managing plastic waste is measuring it – here’s how we did it for one Caribbean country

Clyde Eiríkur Hull, Rochester Institute of Technology and Eric Williams, Rochester Institute of Technology

To manage plastic wastes, nations first need to know what they have and where it’s coming from. A case study from Trinidad and Tobago shows how this approach can help identify solutions.

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