This man needs to trust you before listening to your public health message. No wonder bombarding him with facts doesn’t always work. from www.shutterstock.com

How to cut through when talking to anti‑vaxxers and anti‑fluoriders

Reassuring people “not to worry” about public health issues like vaccination or fluoridated water doesn’t work. Nor does telling people “don’t panic”. So, what does?
Some doctors will struggle to adapt to a less deferential society in which they are expected to be humble and human team-players. Truthout.org/Flickr

Medicine needs to swallow a bitter pill for a healthier future

Medical culture’s hierarchical and autocratic nature harms not just patients and students but doctors too. The good news is that change is in the air – but it won’t be easy.

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