Mendiang Elvis Presley bisa tetap menghasilkan pundi-pundi pendapatan hingga Rp8 triliun berkat ‘necro-branding’.
- Professor in Business, Macquarie University
Necro-branded items act almost like talismans, helping us preserve the past and remind us of an era long gone.
BHP’s rebrand is unlikely to affect the bottom line, research shows. But if it improves relations with politicians and voters, it would still be a success.
Australia’s facing a slow decline in most educational standards and few are aware just how bad the situation is getting.
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Australia and South Korea are entering a Free Trade Agreement (FTA), but before you think “advanced Western country gains access to a large Asian market”, think again. Economic powers have shifted seismically…
This week a stoush over foreign ownership has erupted between Qantas and Virgin Australia over Virgin’s A$350 million capital raising that will see three foreign airlines - Etihad Airways, Air New Zealand…
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