To say that women’s sport in North America is thriving is an understatement. The question, now, is how these leagues can sustain and build upon their success.
- Professor of Sport Business, Toronto Metropolitan University
The Olympics will have to be adaptable in order to keep up with the rapidly shifting economic landscape and changing interest in the Games if it wants to continue to turn massive profits.
A plethora of sport betting operators will now enter the Canadian market and contribute to the economy through consumer betting and marketing partnerships. But what are the risks?
Sports is typically a reflection of society, not an exception to it. COVID-19 seems to have turned the model of professional sport inside out.
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