Michael L. Naraine

Dr. Michael Naraine’s primary research is in the area of digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape (e.g., social media, eSports, blockchain). In 2019, he was named a Research Fellow of the North American Society for Sport Management; in 2022, he was named the American Marketing Association’s Emerging Scholar for Sport and Sponsorship-Linked Marketing; and in 2024, he was named the Sport Marketing Association's Lough Award recipient for contributions to DEI in sport marketing. Prior to Brock, Dr. Naraine taught at the Deakin Business School in Melbourne, Australia, and he remains a consultant for professional, amateur, and intercollegiate sport operations in both Canada and Australia.