Charlene Elliott

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Cereals use an array of techniques to capture kids’ (and parental) attention, for example, cartoon mascots, licensed media characters or fun shapes, colours and/or flavours. THE CANADIAN PRESS/Richard Buchan 

Children’s cereals promise breakfast fun and nutrition, but are still high in sugar

Charlene Elliott, University of Calgary

Using government developed criteria for marketing to kids, none of the child-targeted cereals examined would be permitted to be advertised to children, and 96 per cent surpassed sugar thresholds.

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