Afin d’obtenir un maximum de financements participatifs, il convient de présenter un produit comme étant soit nouveau soit utile – mais non les deux à la fois.
- Assistant Professor of Marketing, HEC Paris Business School
To attract the most crowdfunding, a product should be framed as either new or useful.
Contact Cathy for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Paris, France
- Website
- Article Feed
- Joined
