Amitava Chattopadhyay

Amitava Chattopadhyay is Professor of Marketing and The GlaxoSmithKline Chaired Professor in Corporate Innovation at INSEAD. He is co-author of The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. Amitava's research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Science,Management Science, International Journal of Research in Marketing, and Long Range Planning.