Advertisers’ rules of engagement explained.
- Senior Lecturer at Westminster School of Media and Communication, University of Westminster
Is it manipulation or persuasion?
Balenciaga blamed the photographer for a now-pulled advert which featured sexually charged imagery of children – as an advertising expert, it’s hard to believe the furore wasn’t planned.
Es hora de erradicar el pensamiento colonial y racista de la sociedad occidental. Las marcas ya se están posicionando pero la publicidad también necesita revisar su visión sesgada del mundo.
Periklanan sering mengandung pesan tersirat yang mencerminkan pola pikir era kolonial.
Advertising often contains secondary messaging reflecting colonial-era thinking.
A religion of conspicuous consumption has replaced Christianity at the centre of Christmas – and it’s big business which will be most pleased of all.
La publicidad en México a menudo retrata a la gente blanca como rica, y a la gente de piel oscura como pobre.
Mexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.
Contact Carl for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: London UK. and Mexico City, Mexico.
- Website
- X (formerly Twitter): @carlwjones
- Article Feed
- ORCID
- Joined
