Broderick Turner

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AI systems are increasingly being used to search for information and make decisions, creating new questions about how commercial incentives may shape the answers users receive. (Unsplash)

Advertising is coming to AI chatbots — and it could influence the answers you get

Carlos Diaz Ruiz, Hanken School of Economics; Broderick Turner, Virginia Tech; Erick M. Mas, University of South Florida, and Zeynep Arsel, Concordia University

AI companies are turning to advertising to fund expensive systems. But commercial incentives could influence how answers are generated.

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