More indoor sports competitions may emerge in the years to come as organizers seek to attract new audiences and respond to the impacts of climate change.
- Associate Professor, Sport Management, Brock University
Attention is a limited resource and the sports leagues face a long list of competing choices for viewers. The NBA is trying to pull in more viewers this year with its new In-Season Tournament.
For all the efforts at reimagining golf to attract consumer interest, the sportwashing discourse has brought an avalanche of negative attention to the LIV series, and rightfully so.
The bicycle’s capacity to respond to pressing social issues has inspired both intrigue and optimism, especially in the context of COVID-19.
Fitbits and other trackers are just the latest iteration of the fitness industry’s relationship with technology.
The quest for perfect lush greens is a relatively recent development in the sport’s history.
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