Bernardo Figueiredo

Australia’s new ‘Arm Yourself’ COVID-19 vaccination campaign advertisement. Department of Health/Youtube

Australia’s new vaccination campaign is another wasted opportunity

The federal government’s new adverts ignore decades of research on what makes effective advertising.
The Virgin Mary may not be able to pull Brazil out of a deep recession, but her church-sponsored house calls do wonders to ease economic malaise among participating Catholic families. Pilar Olivares/Reuters

This old Catholic ritual is giving Brazil’s economy a small boost, one Virgin Mary statuette at a time

For a century, Brazil’s Catholic Church has sent holy statues out to parishioners’ homes. A new study finds that these visits create a local subeconomy, benefitting families and the church.

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