Fathers became more involved in the often invisible domestic work needed to keep family life running smoothly.
- Professor of Marketing, School of Busines, Manchester Metropolitan University
Prepping is fast becoming mainstream, but new government advice fails to address inequality, and could cause division between the haves and have-nots.
Men under 35 want to take a more active role in caring for their children than older generations.
Shared parental leave can make a huge difference to all parents – not just families with two biological parents.
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