Arne De Keyser

Arne De Keyser, PhD is Full Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, frontline service technology and circular services. Arne has published articles in, amongst others, the Journal of Marketing Research, Journal of Service Research, International Journal of Research in Marketing, and the Journal of Business Research. His work is also featured by Harvard Business Review. He has won numerous research and teaching awards, including the AMA SERVSIG Emerging Scholar Award (2025). Recently, part of his research efforts have focused on efforts to understand how a circular transition may take place, and what practices need to be put in place for this to happen.