Anne Hardy – The Conversation

Hubert Buratynski/Unsplash

March 19, 2026

Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it

Anne Hardy, Southern Cross University and Giancarlo Fedeli, Università degli Studi di Bergamo

Rather than using traditional marketing methods to attract tourists, de-marketing uses them to keep people away.

Alan Berner/The Seattle Times/AP

June 22, 2023

Why is extreme ‘frontier travel’ booming despite the risks?

Anne Hardy, University of Tasmania; Can Seng Ooi, University of Tasmania; Hanne E F Nielsen, University of Tasmania, and Joseph M. Cheer, Western Sydney University

Not only do risky activities make people feel euphoric, they also convey status. But should there be limits on what tourists can do?

January 4, 2023

More than 100,000 tourists will head to Antarctica this summer. Should we worry about damage to the ice and its ecosystems?

Elizabeth Leane, University of Tasmania; Anne Hardy, University of Tasmania; Can Seng Ooi, University of Tasmania; Carolyn Philpott, University of Tasmania; Hanne E F Nielsen, University of Tasmania, and Katie Marx, University of Tasmania

More of us than ever want to see the ice continent. But is the environmental awakening many return with worth the emissions and possible environmental damage?

Lake Pedder is within Tasmania’s World Heritage Area. Could it benefit from greater tourism development? Romain

January 16, 2015

Paradise gained – how tourism could help Tasmania’s wilderness

Anne Hardy, University of Tasmania and Leonie Pearson, University of Canberra

The recent leaking of a new draft management plan for the Tasmanian Wilderness World Heritage Area (TWWHA) has prompted vigorous debate over the merits of tourism development in protected areas. Specifically…

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