Someone’s about to get sold a Lucozade. adwriter

Advertisers look with empathy into your front room

Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…
Tesco is no longer content with just knowing what’s in your basket. SFB579

Why too much privacy is bad for the economy

Tesco, a British grocer with global status, has this week teamed up with Alan Sugar’s Amscreen to take personalised advertising to the next level. By means of Amscreen’s proprietary facial recognition…

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