Political posters and signs proliferate at election time. Why do candidates risk the wrath of voters with what many regard as visual pollution?
- Lecturer in Marketing, Research School of Management, Australian National University
Sports leagues and teams have realised they need to produce content when games aren’t being played to keep relevance and resonance with their markets.
Setelah berjaya lebih dari empat dekade dengan sistem MLMnya, Tupperware harus mengakhiri kisah manisnya karena kurang adaptif terhadap perkembangan jaman.
Tupperware was a pioneer of ‘multi-level marketing’ and enjoyed decades of success. Its demise offers important lessons for marketers in an age of new ‘side hustles’.
The argument that we need to protect sports gambling ads to look after the interests of giant media brands has little merit. Losing this revenue would hurt, but the industry would be able to adapt.
The AFL’s newest team, the Tasmania Devils, launched on Monday night, drawing on its rich football history in a blaze of myrtle green, primrose yellow and rose red.
As political parties desperately battle for voters’ attention, cybersquatting is one of many online tools in the toolkit. It’s only effective at further diminishing trust in government.
The major parties are focusing on social media like never before to get their messaging out – and finding more creative ways to do it.
Andrew Hughes on political advertising - and Clive Palmer
ANU marketing lecturer Andrew Hughes says this is the first election where the advertising spend and activity has been more focussed on digital.
The value of sport
The Conversation45.1 MB (download)
As we reach the World Cup's halfway point, we're asking: what is sport worth? On today's episode, we explore the money and diplomatic power plays lingering behind the scenes of every big tournament.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
What are some of the legalities and issues around political advertising in federal campaigns?
The federal government’s recent television advertisement spruiking the benefits of the proposed changes to higher education have raised the ire of not only the opposition but also taxpayers who have reportedly…
Smoking rates among 12- to 24-year old Australians fell from 15% to 11% in the two years following bans on displaying cigarettes at the point of sale. So does this mean that placing cigarettes out of sight…
Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…
Only a few years ago jokes about home brand products were quite common. Having a blue and white or red and white dinner meant enjoying generic brand fare that night around the table. But the recent intensification…
Thanks to the release of The Lego Movie – which opened in the US to huge acclaim on February 7 – the Danish toy company looks set to extend its “brand connection” to generations of families, even further…
It’s that time of year again: schoolies – that institution where school leavers (schoolies) disappear for a couple of weeks to a beachside resort to engage in all types of shenanigans, both legal and otherwise…
“Does anyone ever target policies at single people?? Ever?? Anyone???In the whole history of the world?? Just one tiny little policy??? Ever??” - Magda Szubanski, Twitter post, 27 August. Single this election…
So how many Tim Tams are in a pack? How big is a block of chocolate? What exactly is colour 150d or food acid 338? And what does bread have to do with how much bread these companies make? Welcome to Food…
Australian brands are increasingly looking to exploit national holidays like ANZAC Day. Given soft retail conditions, such efforts are understandable. But is it welcome? Sure, there is no law against associating…
One thing any decent marketer will tell you is that is that markets have splintered. Mass markets now exist only for needs, not products. Even utility markets are starting to splinter. But it is we as…
Nothing is sacred and nothing can’t be bought, sold or sponsored in the modern era of the Olympics. If you can’t afford it, then you won’t win it. Sport in 2012 has become a massive global industry. The…
One of the very first blue ribbon events to be contested this Olympics is the men’s cycling road race, contested over 250km, including 9 laps of the Box Hill circuit. One look at the profile map, and you…
While all the action in the last few days has been focused on just who would carry the Australian flag at the Opening Ceremony, the global interest has been in the event itself. And why not. An Olympic…
Contact Andrew for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Canberra, Australia
- Website
- X (formerly Twitter): @marketingandrew
- Article Feed
- ORCID
- Joined
