The Olympics. An experience of a lifetime. The flame. The atheletes. The venues. The events. The winners. Those athletes who leave nothing behind on the track, even if they place last because years of…
- Lecturer in Marketing, Research School of Management, Australian National University
One of the more interesting techniques emerging from the United States Republican Nomination Primary Contest has been the strategy being used in television advertising by some candidates, in particular…
International food giant Heinz has recently again complained about the behaviour of Australian supermarkets Coles and Woolworths, complaining the Australian retailers’ homebrand strategy is creating an…
In 2011, brand is everything in the corporate world. While the rest of the business operations are considered a cost, marketing makes money. And central to so much of modern marketing is the brand, built…
CYCLING IN AUSTRALIA: At a Sport Australia Hall of Fame function last night, Australian cyclist Cadel Evans was named winner of The Don award for the year’s most inspirational sporting moment. In July…
MEDIA & DEMOCRACY: This afternoon, Andrew Hughes examines which recent political adverts have been a success, as part of The Conversation’s week-long series on how the media influences the way our…
MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
BUSINESS OF SPORT: The marketing of women in sport in Australia in 2011 is simple: sex sells. Don’t take my word for it though. Google the name of any female athlete and chances are the top search results…
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